Dr. South earned his PhD in Engineering at UCLA in 1972. He was a tenured professor at CSUN where he was twice selected as outstanding Engineering professor of the year. Dr. South has started several successful businesses prior to starting Advanced Awareness and has over 15 years of experience with clients. He has authored two books on creating lasting happiness in life.

Dr. South and other qualified professionals are available to lead guided and semi-guided workshops. He is available to answer questions from participants on his blog.

Please text, e-mail or “Contact Us” with your questions to:

Dr. Veeder South, PhD


Dr. Veeder South

Advanced Awareness is about helping people become happier in their lives. Our personality is an important element in this process. It turns out, as a result of centuries of observation and research, that our brains organize into four basic preferences for thinking. These four basic “thinking preferences” have had several different labels over the years dating back to the ancient Greek physician Hippocrates in 460 BC.  Carl Jung, a famous Swiss psychologist of the early 20th century, labeled them as: THINKER, SENSOR, INTUITOR and FEELER. These are the labels used by Advanced Awareness.   We all have these “thinking preferences”, we just have them in different proportions. Most of us exhibit a dominant personality temperament that represents our most comfortable way of thinking. We also exhibit a least-dominant personality temperament that is our least-comfortable way of thinking. The other two thinking preferences lie somewhere in between. The degree of comfort in each of our four personality temperaments can be ranked from most-like-you (dominant temperament) to least-like-you (least-dominant temperament). Your personality temperament rankings have a lot to do with individual happiness.  Carl Jung believed that improving balance in our four personality temperaments leads to greater happiness in life. This is a major topic in all of the Advanced Awareness workshops.
Greetings. Welcome to the new Advanced Awareness website. This is the beginning of several messages I intend to post on this blog along with replies to your comments, questions or concerns. Please feel free to send your comments, questions or concerns to me via text, email, or the “Contact Us” page of this website. I look forward to hearing from you. May your Path of Advanced Awareness be filled with the positive energy of love. Veeder
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